A Complete e-Business Training Course – Delivered Online

The ebusinessmatters.com e-business training course is the complete package for anyone who wishes to build and manage a profitable online business.

The Course solves a number of key problems faced by anyone wishing to learn about doing business online, including:

• The various online business models and associated Internet marketing strategies
• How to get a first-class website that you can control yourself – at an affordable price
• How to get visitors, and how to convert website visitors into paying customers
• How to measure the return on online marketing investment
• Where to meet real experts with practical advice for real-world businesses
• and where to find the time to ‘do all this’ yourself with a limited budget and busy schedule

Course Objectives

As a student of the ebusinessmatters 12 week, online e-Business and Online Marketing Course – you will learn to develop a professional-standard website and Internet marketing strategy.

You will understand how businesses compete online and acquire the skills to get visitors to your website and.

All the key Internet marketing channels are covered – including search engines, social media, email marketing, paid (PPC) advertising and Google Analytics.

Furthermore, because you have complete control over your website – you will be able to implement the marketing strategies that you learn – ensuring that your website effectively connects and engages with your customers – making you money and adding real value to your business.

Course Syllabus

Module 1: Setting Up a Website

• An Introduction to Hosting and Domains
• Registering a Domain
• Setting Up a Hosting Account
• Installing and Configuring WordPress
• How to Use WordPress and Perform Key Operations

Module 2: How e-Business Works

• How Consumers Behave Online
• How Businesses Profit Online
• An Introduction to Search Engine Marketing
• How Businesses Use Social Media (Blogging, Facebook, LinkedIn, Twitter)

Module 3: Web Design & Online Sales

• Web Design that Sells
• How to Get a Web Design for Less than $50
• How to Install and Configure Your Web Design
• How to Hire a Professional Graphic Designer for less than $100
• How to Write Sales Copy that Sells

Module 4: Website Management

• How Modern Websites Work
• How to Create and Edit Web-pages
• How to Extend the Functionality of Your Website (E.g. Add a Shopping Cart, Booking Form, Photo Gallery etc)
• How to Measure ROI and Analyse Visitor Behavior Using Google Analytics

Module 5: How to Get Visitors

• How Google Works and Search Engine Marketing
• How to do Keyword and Competition research
• Search Engine Optimization
• Tried and Tested Techniques for Getting Free Visitors
• How to Run a Successful Online Advertising Campaign

Who’s this Online Marketing Course for?

We help people to start an online business – and we show people how to use the Internet to add real value to their existing businesses.

Our Online Marketing course is suitable for anyone with basics I.T skills – i.e. those comfortable with browsing the web, sending emails, word processing and (very) basic spreadsheets.

Learners do not need to have any previous website or I.T experience.

The course is aimed at individuals who:

• Own or Manage a business and want to get more customers via the Internet
• Own or Manage a business and wish to sell products online and accept payments
• Own or Manage a business and wish to learn about cost-effective Online Marketing and branding
• Plan on starting their own online business – whether that’s a blog or an eCommerce store
• Wish to learn how successful e-businesses operate and how to profit from the Internet
• Wish to Earn a Secondary, Passive Income from Affiliate Marketing

What Makes This Course Different

Our e-business and online marketing course is different for a number of reasons:

• It’s 100% online -which means you can work around your busy schedule
  
• It’s Hands-on – you don’t just learn the theory behind how businesses operate successfully online; you learn you how to implement these skills yourself
• World-class Student Support – Our tutors are passionate about delivering the highest quality support possible. Tutors accessible 24/7 via our private messaging system, question forums and via skype.
• Industry-Leading Experts – Each lesson is approved by a recognised “leading expert” in each of the key areas of e-business.